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Humans and wood have forged a strong bond.

Humans and wood have forged a strong bond.

Wood – and We Feel Better

When I stroll through a furniture retailer, I always watch how people react to the variety of surface materials offered. One pattern can be seen consistently: if a table top is wood, everyone touches it, feels it and the contact obviously pleases. Nobody strokes a table that is made of glass or other artificial surfaces.

There is a reason: Humans and wood have forged a strong bond.

The beauty of a wooden table, wooden floor, wooden credenza or wooden door is apparent on the surface and beneath. The uniqueness of the tree, the beauty of the grain pattern, the appeal of the color tones and the warmth of the touch create an experience that other materials cannot match. While we look at glass, metal, lacquer and plastic, we as humans experience wood. Nature provides us with this unique material that is sustainable, natural and uniquely beautiful.

But there is one more aspect: There is clear scientific evidence that wood has a positive impact on our body functions. Our heart rate is lower in a wooden environment, we experience less stress and our subconscious brain is more at ease. Studies show that patients in hospitals recover faster if wood is used for interior decoration or they see a forest from the window. Real wood also sells: When people are asked which cake looks more appealing – the one on a wooden table or the one on a melamine/plastic table with artificial wood pattern – most people prefer the cake from the wooden table. Our subconscious brain can well differentiate between cheap fake wood and the real thing.

The bond between humans and wood is based on emotion, touch and feel. Healthily wonderful!

CONTACT

Danzer UK Ltd.

46 Market Hill

Maldon, Essex CM9 4QA

Great Britain

Phone +44 1621 851 002

Fax +44 1621 859 122

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